05 Marketing & loyalty
The right text. The right Tuesday.
Smart segments — lapsed regulars, birthday this month, big spenders — get the right SMS at the right moment. Loyalty, gift cards, and referrals all live in the same stack.
- Dynamic segments by behaviour — lapsed, high-LTV, birthday, new
- Promotion builder: percentage, fixed, BOGO, package — with audit
- Loyalty points + reward thresholds, visible in the customer app
- Branded gift certificates — sell, redeem, track liability
- Referrals with two-sided rewards and automatic attribution