One plan. Every feature on.
No premium tiers, no per-feature gates, no add-on creep. The biggest networks and the smallest single-chair shops run the exact same product.
The all-in plan.
We're talking to early shops one by one — pricing is shaped to your shop, your size, your team. Tell us about the floor; we'll come back with a number on the same call.
The philosophy underneath.
One product, one price.
No premium tiers that hide features behind higher payment. No per-feature gates. Everyone ships with everything. The smallest single-chair shop and the biggest franchise network run identical software.
Zero hidden add-ons.
Booking, commission, loyalty, inventory, reporting — features that shops genuinely need to operate aren't add-ons. They ship on day one with everyone, everywhere, every time.
Priced for reality.
Not a per-chair model that makes you hide revenue. Not a per-booking model that makes you bill out less frequently. Pricing aligned to the shape of your business, not the shape of our spreadsheet.
Everything in the product.
Most platforms charge for these as add-ons or higher tiers. Groom ships them on every install. Because if you can't run a barbershop without them, they aren't add-ons.
Booking + walk-in queue
Chair-aware calendar, drag-to-reschedule, walk-in queue, parking lot, automatic SMS reminders.
Commission + payroll
Templates, tier rules, payouts dashboard, statements. One-click pay run.
Inventory
Stock counts, low-stock alerts, supplier orders, COGS rolled into reports.
Loyalty
Visit-based and spend-based programs, tier rules, gift cards, automated rewards.
Referrals
Built-in referral codes, attributable rewards, and reporting on which clients send you the most new business.
Reports + intelligence
Peak Demand Heatmap, Barber Leaderboard, retention cohorts, forecasting.
Customer-facing website
A polished site on your own subdomain, fed by the same booking data.
Multi-location ready
Run one shop or fifty on the same install. The platform doesn't care.
One install. Three different doors.
Most platforms ship a single back-office app and call it a day — leaving the customer to download a generic salon directory and the barber to log into a desktop browser between cuts. Groom ships three role-specific apps from the same install, each designed for the person actually holding the phone. Same data underneath. Three completely different surfaces on top.
The owner app.
For the person running the shop.
The full back office in your pocket. Live floor view across every chair. Today's revenue, today's tickets, today's no-shows — at a glance. Approve schedule changes, run a pay period, push a marketing blast, answer a client question. Built for the owner who steps off the floor for ten minutes between cuts and wants to know exactly where the day stands before stepping back on.
- Live floor view + chair-by-chair status
- Real-time revenue, tickets, no-shows
- One-tap pay-run approval
- Push marketing campaigns from the road
- Approve schedule changes + time off
- Read and reply to client messages
The barber app.
For the person behind the chair.
A tool for the cut, not a database for the manager. The barber sees their day, their tips, their commission, their clients — and nothing else. Check in walk-ins, run the POS, mark a no-show, glance at next week's bookings, see the tip that just came through. No mode-switching. No accidentally landing in someone else's calendar.
- Personal day view — only your chair
- Live tips + running commission total
- Walk-in check-in + queue management
- Take payment for the cut you just finished
- Client notes + history at the chair
- Request time off, swap shifts
The customer app.
For the person sitting in the chair.
Branded as your shop — your name, your colors, your logo on the icon — not ours. The client downloads what looks like an app the shop built itself. Book the next cut, see loyalty progress, store payment, refer a friend, get a reminder when it's time for the next visit. The kind of app a chain like Drybar or Sport Clips would spend a million dollars to build, shipping on day one for shops with two chairs.
- White-labeled — your shop's brand, not Groom's
- Book in three taps, including walk-in queue
- Loyalty progress + reward unlocks
- Stored cards + auto-pay + tip-on-app
- Referral code + attribution back to the client
- Smart reminders — "You're due for a fade."
The questions everyone asks.
How do I get a price?
Book a demo and tell us about your shop — how many chairs, how many barbers, single location or multiple. We'll quote you on the same call. No drawn-out procurement, no waiting on a sales engineer.
Are payment processing fees extra?
Card processing runs through Stripe at standard Stripe rates. Stripe pays out directly to your bank. We don't take a cut of your transactions on top of what we quote — that's a hard rule.
Will the price change as the shop grows?
If your floor changes meaningfully — you add chairs, add a location, hire a wave of new barbers — we'll have a conversation about it. No surprise upgrades, no auto-bumping you to a higher tier in the night.
Is there a contract?
Month-to-month. Cancel anytime. We don't lock anyone in — if Groom isn't earning its keep on your floor, you shouldn't be paying for it.
Can I keep my current website?
Yes. Use Groom's customer-facing website on your own subdomain, or embed the booking widget into the site you already have. Most shops use both — Groom's site for SEO, the embed for their custom marketing pages.
What if I want to leave?
Export your full client list, booking history, and revenue records in CSV — anytime, no support ticket. Your data was always yours.